MXTLAB, as the party responsible for this website, makes this Privacy Notice available to users in order to explain how information related to browsing activity and, where applicable, personal data voluntarily provided through the contact channels available on this website are collected, used, stored, and protected.
This Privacy Notice is issued in accordance with the applicable data protection laws in Mexico.
1. Data and information we collect
1.1. Browsing information and web analytics
When you visit this website, we collect statistical and technical information about the use of the site through a self-hosted web analytics tool.
This information may include:
- Number of visits.
- Pages or sections visited.
- Actions performed within the site, such as clicks on the menu, portfolio, services, or contact links.
- Approximate time spent on pages or sections.
- Website or source from which the user arrived, when available.
- Approximate country, region, or city of access.
- Type of device used, such as desktop computer, mobile phone, or tablet.
- Browser, operating system, browser language, and screen resolution.
This information is used for statistical purposes and to improve the website. It is not used to directly identify individual users, create individual commercial profiles, or display personalized advertising.
The analytics tool used is Umami, installed on infrastructure managed by MXTLAB. Umami does not use tracking cookies or perform cross-site tracking.
1.2. Data provided through contact channels
If you choose to contact MXTLAB by email, contact form, WhatsApp, or any other contact channel available on the website, we may receive personal data voluntarily provided by you, such as:
- Name.
- Email address.
- Phone number, if provided.
- Subject or reason for contact.
- Message or information related to your project or request.
This data is used only to respond to your request, answer questions, follow up on communication initiated by you, or prepare a possible service proposal.
The website does not directly store messages sent through external platforms such as WhatsApp. In such cases, the communication takes place within the corresponding platform and is also subject to its own terms and privacy policies.
2. Purposes of processing
2.1. Purposes for browsing information
Statistical and technical browsing information is used to:
- Understand the general traffic of the website.
- Identify the most visited sections.
- Understand which content, services, or projects generate greater interest.
- Detect errors or performance issues.
- Improve the structure, content, performance, and browsing experience of the website.
- Measure, in a general way, the effectiveness of campaigns, links, or traffic sources.
2.2. Purposes for contact data
Personal data voluntarily submitted through contact channels is used to:
- Respond to requests, questions, comments, or quote inquiries.
- Follow up on communication initiated by the user.
- Prepare responses, proposals, or information related to MXTLAB’s services.
- Maintain communication related to a request or project.
MXTLAB does not use this data to send mass advertising or unsolicited promotional communications without prior consent.
3. Data transfers
MXTLAB does not sell, rent, or commercialize personal data.
Personal data provided through contact channels is not shared with third parties, except when necessary to comply with legal obligations, respond to requests from competent authorities, or provide a service requested by the user with the support of collaborators or providers related to that service.
Statistical browsing information is processed through a self-hosted analytics tool on infrastructure managed by MXTLAB.
4. Use of cookies and similar technologies
This website does not use third-party analytics cookies, advertising cookies, social media pixels, or tracking mechanisms to display personalized ads.
The web analytics used through Umami works without tracking cookies.
The website may use technical cookies or equivalent technologies only when necessary for basic operation, security, or specific browsing preferences. These are not used to create commercial profiles or for personalized advertising.
5. Data retention
Statistical browsing information is retained only for as long as necessary to analyze website performance and improve its operation.
Personal data provided through contact channels is retained for the time necessary to respond to the corresponding request and, where applicable, to comply with applicable legal or administrative obligations.
6. Protection of information
MXTLAB implements reasonable administrative, technical, and organizational measures to protect information against loss, unauthorized access, misuse, alteration, or unauthorized disclosure.
However, no transmission of information over the internet can be guaranteed to be completely secure. Users acknowledge that using the website and digital contact channels involves risks inherent to the internet.
7. User rights
Users may exercise their rights of access, rectification, cancellation, or opposition, known in Mexico as ARCO rights, regarding personal data they may have provided directly to MXTLAB.
To exercise these rights or make any inquiry related to the processing of personal data, you may write to:
The request should include at least:
- Name of the data subject.
- Contact method for receiving a response.
- Clear description of the request.
- Elements that allow the corresponding information to be located.
In the case of statistical browsing information that does not directly identify a user, it may not be possible to associate, access, rectify, cancel, or oppose specific data related to a particular individual.
8. Links to external sites
This website may contain links to external platforms, such as social media, video sites, WhatsApp, or other third-party websites.
MXTLAB is not responsible for the privacy practices, content, terms, or operation of such external sites. Users are encouraged to review their respective privacy notices or policies before providing information on those platforms.
9. Changes to this Privacy Notice
MXTLAB may update this Privacy Notice at any time to reflect changes to the website, the tools used, the purposes of processing, or applicable law.
Any changes will be made available in this same section, and the date of the latest update will be indicated.